Alpha
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An unnamed shopping mall in GTA 6 with signage showing the names of multiple GTA 6 businesses.
Alpha is a set to appear business in Grand Theft Auto 6.
You can see the logo for Alpha briefly on the sign of an unnamed shopping mall in Waning Sands, a location featured in the first trailer for GTA 6. It is one of the eight businesses on the same signage, which includes Fernando Tucci, Kowalski, Callus and Skala, among others.
The lettering of the logo implies that Alpha is a parody of Champs Sports, a real-life retail store chain.
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