Leonida Man

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The "Leonida Man" meme, which is a clear reference to the real-world "Florida Man" meme, is set to appear in Grand Theft Auto VI. This internet phenomenon revolves around the idea of absurd and often bizarre news stories originating from the fictional state of Leonida.

Leonida man running away from a cop.

These stories, shared online, always begin with "Leonida Man..." followed by a bizarre or outlandish event, similar to the "Florida Man" meme that gained popularity in 2013 and continues to be relevant today.

Weazel News covering a story about a Leonida man.

A fictional news outlet, Weazel News which is within the GTA universe, has also referenced the Leonida Man meme in its reports.

From the trailer we can also see that a social media user known as PlanetLeonidaMan appears to be dedicated to sharing viral content related to the meme.

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